The Alzheimer's Society has confirmed it will work with The Football Association (FA) over the next two seasons, using the power of football to change lives of people affected by dementia.
The partnership will raise vital funds towards crucial support services, such as its Dementia Connect support line, increasing its capacity so the charity can reach even more people.
Alzheimer’s Society’s services have been used more than 5.5 million times since March 2020 and have never been more needed.
Alzheimer’s Society Ambassador Sir Geoff Hurst said of the announcement,
“It’s incredibly exciting to see The FA partner with Alzheimer’s Society, especially after a huge year for the nation’s most-loved sport. This partnership has the potential to change the landscape of dementia in football on a massive scale. Too many of my colleagues from the unforgotten team of ‘66 have been affected by dementia – a group of remarkable men. I will never forget the memory of us all doing a lap of honour at Wembley and walking up to the Royal Box to face the Queen, trophy in hand. But the reality is that Wembley could be filled ten times over with people living with dementia in the UK, with millions more lives affected.