About Us

Care Aware is a public information, advisory and advocacy service specialising in elderly care funding advice in the UK.

Our objectives are to improve public understanding and knowledge about the UK care system, to reinforce the rights and choices of the individual and to assist the public on the complex issues associated with elderly care funding advice issues.

Information about the care system may not be easy to gather and often, there will be a need for neutral and unbiased guidance. Care Aware was established to fulfil the role of providing independent advice on matters of care and to do so from the perspective of the individual in need.

Because Care Aware does not have any links to Social Services or Government Departments, it is able to provide information and guidance which is neutral and without external influence.

Care Aware is funded primarily through donations in addition to some commercial activities which include seminar presentations, literature sales and specialist services. Under the terms of the organisation’s articles of association, any income surplus is donated to charities supporting the care needs of older people.